Topspin Consumer Partners Closes Oversubscribed Fund III at $328 Million

MAMARONECK, N.Y. – (April 15, 2026) – Topspin Consumer Partners (“Topspin”), an operationally-driven private equity firm focused on the consumer sector, today announced the final closing of Topspin Consumer Partners III (“Fund III”). The fund was oversubscribed, closing at $328 million in capital commitments and exceeding its original hard cap.

Consistent with its prior two vintages, Fund III will continue investing in fast-growing, founder-led companies across various consumer subsectors – including health & wellness, personal care, beauty, food & beverage, household goods, and pet – as well as the broader consumer value chain, including consumer and retail business services, co-manufacturing, and technology and marketing solutions for consumer brands. Topspin partners with founders who have built defensible businesses with differentiated offerings and clear growth drivers, applying a structured, operationally-driven value creation approach. The firm’s team brings complementary industry and functional expertise developed across decades of operating and investing in consumer-related companies, working alongside founders and management teams to build infrastructure, expand capabilities, and ultimately drive step-function growth.

“We’re proud to close Fund III with overwhelming support from our investor base,” said Leigh Randall, Managing Partner at Topspin. “This oversubscription is a direct reflection of the strength of our team, strategy and track record. We’ve built something special at Topspin – a proven model for partnering with exceptional founder-led businesses and driving meaningful value creation. We’re excited to deploy this capital and continue building on the momentum we’ve established.”

Fund III received strong support from a geographically diverse institutional investor base spanning the Americas, Europe and the Middle East, including both new and existing limited partners. Topspin currently manages approximately $830 million in assets under management.

Atlantic-Pacific Capital Inc. served as exclusive global placement agent to Topspin and Goodwin Procter LLP served as legal counsel in the formation of the fund.

About Topspin Consumer Partners

Topspin is a Westchester, NY-based private equity firm that makes investments in established, profitable, and fast-growing middle-market consumer businesses. The firm invests across a number of sub-verticals within consumer, including health & wellness, personal care, beauty, food & beverage, household goods, pet, and children’s products. Topspin also invests in businesses across the consumer value-chain, including consumer and retail business services, co-manufacturing and co-packing, and technology/software solutions for consumer and retail businesses. The Topspin team has considerable operational expertise and collaborates with founder-owners and management teams to build businesses of varying stages and sizes. For more information, please visit www.topspincp.com.

Contacts

Julie Rudnick / Nick Rust
FGS Global

TopspinCP@fgsglobal.com

Topspin Consumer Partners Invests in Grid, Leading U.S. Sport Flooring and Locker Manufacturer

MAMARONECK, N.Y. & DALLAS, TX – (February 24, 2026) – Topspin Consumer Partners (“Topspin”), an operationally-driven private equity firm focused on the consumer sector, today announced a strategic investment in Grid (“the Company”), a premier designer and manufacturer of high-quality laminate and phenolic lockers and performance flooring solutions for fitness, athletic team sports, and health & wellness facilities. Financial terms of the transaction were not disclosed.

Founded in 2020, Grid has quickly emerged as a trusted partner to top national fitness chains – including Crunch Fitness, EōS Fitness, 24 Hour Fitness, and VASA Fitness – as well as YMCA, college and K-12 athletic programs, country clubs, spas, healthcare facilities and workplaces. Grid’s growth is fueled by its vertically integrated, “one-stop-shop” model, delivering branded, site-specific solutions through exclusive and preferred vendor agreements. The Company combines design, manufacturing, logistics, and installation under one roof, ensuring seamless project delivery and exceptional customer value.

Drew White, Founder and CEO of Grid, said, “We have had the opportunity to get to know Topspin over several years, initially through one of its portfolio companies in 2021. Through this relationship we have seen first-hand the valuable financial and operational guidance, as well as their highly collaborative partnership approach. Topspin has remained an active partner, offering strategic insights and genuine support for our vision. I am excited to take this partnership to the next level and leverage Topspin’s expertise and resources as we embark on this next phase of growth.”

Stephen Parks, Partner at Topspin, said, “We are thrilled to partner with Drew and the entire Grid team at this exciting inflection point. Grid exemplifies the type of founder-led business we seek to back – one with a clear vision, a differentiated market position, and a relentless focus on innovation and customer experience. As demand for health and wellness facilities continues to grow and operators invest in upgrading their spaces and building new ones, Grid is exceptionally well positioned to lead the market with its U.S.-manufactured solutions. We look forward to supporting Drew and his team as they scale the business and help define the next generation of industry standards.”

Grid represents the second investment commitment from Topspin’s latest flagship private equity fund, Topspin Consumer Partners III.

About Grid

Founded in 2020, Grid is a leading U.S. manufacturer of lockers and flooring for fitness, academic, and wellness markets. The Company offers a comprehensive suite of products – including laminate and phenolic lockers, rubber and turf flooring, and custom trims – delivering mass-customized solutions through exclusive customer partnerships. Grid’s vertical integration enables personalized styles, colors, and formats, all using standardized, domestically sourced materials. The Company also manages delivery and installation, ensuring projects stay on schedule. For more information, visit builtbygrid.com.

About Topspin Consumer Partners

Topspin Consumer Partners is a Mamaroneck, NY-based private equity firm that makes investments in established, profitable, and fast-growing middle-market consumer businesses. The firm invests across a number of sub-verticals within consumer, including health & wellness, personal care, beauty, food & beverage, household goods, pet, and children’s products. Topspin also invests in businesses across the consumer value-chain, including consumer and retail business services, co-manufacturing and co-packing, and technology/software solutions for consumer and retail businesses. The Topspin team has considerable operational expertise and collaborates with founder-owners and management teams to build businesses of varying stages and sizes. For more information, please visit www.topspincp.com.

Contacts

Julie Rudnick / Nick Rust
FGS Global

TopspinCP@fgsglobal.com

SportPet, a Topspin Consumer Partners Portfolio Company, Acquires Mammoth Pet Products

WAUKESHA, WI (January 22, 2025) – SportPet Designs (“SportPet”), a Topspin Consumer Partners portfolio company, today announced that it has acquired the Mammoth Pet Products assets of C.B. Worldwide Inc. (DBA – Mammoth Pet Products) (“Mammoth”), a leading innovator and manufacturer of premium dog toys. Terms of the transaction were not disclosed.

Founded by Charles Byrne in 1995, Mammoth designs, manufactures and distributes innovative, high-quality and interactive branded pet toys. Mammoth is best known for its durable line of Flossy Chew® rope tug toys and Tire Biter® toys. With a robust portfolio of over 250 products, Mammoth has earned a reputation as a trusted and recognizable brand in the pet industry. The company distributes its diverse range of toys and durable chew products through major retailers such as Walmart, Tractor Supply and a wide array of independent pet stores.

“We are thrilled to welcome Mammoth Pet Products into the SportPet family,” said Adam Kellogg, Founder and CEO of SportPet. “This acquisition aligns perfectly with our vision to provide innovative and high-quality products that enhance the lives of pets and their owners. We look forward to leveraging Mammoth’s expertise and product line to drive future growth and continue delivering exceptional value to our loyal customers.”

“This acquisition represents a significant milestone in our strategy to broaden SportPet’s market reach and enhance its product offerings. Mammoth brings a strong brand presence that will undoubtedly contribute to SportPet’s continued success,” said Ojas Vahia, Partner at Topspin Consumer Partners. “We are excited about this partnership and look forward to the growth opportunities ahead.”

About SportPet

Founded in 2004 and headquartered in Waukesha, WI, SportPet first disrupted cat and dog containment solutions through unique kennels and crates under its flagship brand, SportPet. Since then, the Company has expanded its product offering into pet furniture, toys, bedding, apparel, and feeding accessories through the launch of new brands such as Kitty City, Chew King and Harry Barker and the acquisition of Mission Pets. SportPet’s products are available at major retailers such as Walmart, Target and Petco and online at Amazon, Chewy and Walmart+.

About Mammoth Pet Products

Based in Mammoth Lakes, CA, Mammoth Pet Products has been a leading innovator and manufacturer of premium dog toys since 1995. Mammoth develops interactive, high-quality products that are fun, engaging, durable and safe, encouraging positive play experiences between owners and their pets. Mammoth’s products are available through major retailers and at a wide array of independent pet stores. For more information, please visit https://mammothpet.com/.

About Topspin Consumer Partners

Topspin Consumer Partners is a Mamaroneck, NY-based private equity firm that makes investments in established, profitable, and fast-growing middle-market consumer businesses. The firm invests across a number of sub-verticals within consumer, including health & wellness, personal care, beauty, food & beverage, household goods and pet. Topspin also invests in businesses across the consumer value-chain, including consumer and retail business services, co-manufacturing and co-packing, and technology/ software solutions for consumer and retail businesses. The Topspin team has considerable operational expertise and collaborates with founder-owners and management teams to build businesses of varying stages and sizes. For more information, please visit topspincp.com.

Topspin Consumer Partners Invests In Leading Sweat Control Brand Carpe

MAMARONECK, NY and DURHAM, NC, August 20, 2024 – Topspin Consumer Partners (“Topspin”), an operationally-driven private equity firm focused on the consumer sector, today announced its investment in Carpe (or the “Company”), a disruptive, digitally-native sweat control brand that revolutionized custom sweat solutions for the entire body. Financial terms of the transaction were not disclosed.

Topspin is partnering with Carpe founders David Spratte and Kasper Kubica, who will continue to lead the business going forward. Established in 2015 in Durham, NC, Carpe has grown from a cult favorite solution for excessively sweaty hands — a condition the founders personally faced — to a full range of dermatologist-tested products targeting the entire body, including underarm antiperspirant, anti-sweat cosmetics, and sweat absorbing products for neglected areas like breast, thigh, groin, and scalp. Carpe’s success is driven by its time-tested, proprietary formulas that focus on efficacy without compromising scent or comfort, and the personal connection the two founders have developed with their customers. Carpe sells direct to consumers through its own website and e-commerce marketplaces.

“From the day we first met Topspin three years ago, we wanted to work with them. Their proven track-record of scaling personal care and e-commerce businesses and launching brands into brick-and-mortar retail makes them the ideal partner for us as we enter our next phase of growth and aim to reach everyone who could benefit from better sweat solutions,” said David Spratte, Co-founder & CEO of Carpe. “With Topspin’s strategic guidance and resources, we are confident that we can accelerate our mission to provide innovative and effective sweat solutions to customers around the world. We’re incredibly proud of what our team has accomplished thus far and look forward to the exciting opportunities ahead.”

“We are thrilled to partner with Carpe, a company that perfectly exemplifies the entrepreneurial spirit and customer-centric approach we value at Topspin,” said Leigh Randall, Managing Partner at Topspin. “David and Kasper, with the support of their team, have done an exceptional job in growing the business by continuously innovating and responding to consumer feedback. This investment reflects our commitment to partnering with fast-growing, founder-led brands that are disrupting their markets, and we’re excited to support Carpe’s continued growth and success.”

KeyBanc Capital Markets served as advisor to Carpe.

About Carpe

Founded in 2015, Carpe provides a system of effective sweat management products to help tackle sweating at the source. Carpe’s dermatologist-tested full-body product suite spans hand lotion, underarm antiperspirant, sweat-proof cosmetics and hair care products, and more. Developed with the help of a panel of medical advisors, Carpe is the #1 dermatologist recommended antiperspirant brand for whole-body sweat protection. Visit https://mycarpe.com/ for more information.

About Topspin Consumer Partners

Topspin Consumer Partners is a Mamaroneck, NY-based private equity firm that makes investments in established, profitable, and fast-growing middle-market consumer businesses. The firm invests across a number of sub-verticals within consumer, including health & wellness, personal care, beauty, food & beverage, household goods, pet, and children’s products. The Topspin team has considerable operational expertise and collaborates with founder-owners and management teams to build businesses of varying stages and sizes. For more information, please visit www.topspincp.com.

MISSION Appoints Veteran Executives, Jocelyn Thornton and Deborah Klemm, as CEO and CFO

PURCHASE, NY (May 6, 2024) – MISSION® (“MISSION” or the “Company”), the global leader in cooling and heat-relief solutions and a portfolio company of Topspin Consumer Partners, is thrilled to announce the appointment of Jocelyn Thornton as the Company’s new Chief Executive Officer and Deborah Klemm as its new Chief Financial Officer. Bringing over 50 years of combined leadership in the consumer goods industry, their expertise will be pivotal in driving MISSION’s continued innovation and growth.

Jocelyn Thornton steps into the role of CEO with a proven track record of transforming consumer brand strategies into significant market success. As the former President of Dearfoams, the largest brand within the private equity-backed RG Barry footwear platform, Thornton was responsible for overseeing initiatives across sales, merchandising, marketing, and product development. Her strategic initiatives revitalized the brand and led it to unprecedented growth, leveraging her deep understanding of consumer needs and market dynamics. Prior to Dearfoams, Jocelyn spent over 15 years in leadership positions with Earth Shoes, The Doneger Group, Clarks and Wolverine Worldwide, where she helped spearhead the Sperry brand. Her leadership at MISSION is expected to inject a fresh perspective and drive forward the company’s vision of offering innovative cooling technologies to enhance consumer wellness and comfort.

“Jocelyn is a proven strategic leader with an impressive background in cultivating premier consumer brands, developing and executing go-to-market strategies and steering high-performing teams towards achieving outsized growth,” said Leigh Randall, Managing Partner at Topspin.

“Jocelyn’s deep expertise in consumer goods and omnichannel commerce, coupled with her passion for the active consumer segment, make her ideally suited to guide MISSION through its next phase of growth.”

Deborah Klemm joins MISSION as CFO, bringing extensive financial expertise and a proven ability to drive profitability and strategic investment. Most recently, she served as Chief Financial Officer of Morilee by Madeline Gardner, a private equity-backed designer of bridal and specialty occasion dresses. Prior to Morliee, Deborah spent nine years as Chief Financial Officer at F. Schumacher & Co., a family-owned designer of branded luxury home décor. Her earlier roles included senior finance positions at David Yurman, Escada and Giorgio Armani. Her extensive experience in financial strategy and management will be instrumental in optimizing MISSION’s performance and positioning the company for further expansion.

“Deborah’s financial acumen and insights will be a tremendous asset for MISSION,” said Josh Shaw, Executive Chairman at MISSION and Operating Partner at Topspin. “She is a growth-oriented finance leader with a demonstrated track record of operational excellence.”

With their wealth of experience and strategic vision, Jocelyn and Deborah are poised to lead MISSION towards continued innovation, growth, and success in the cooling and heat-relief solutions industry.

About MISSION

Founded in 2009 by a group of world-class athletes including Serena Williams, Dwyane Wade and Drew Brees, MISSION is the leader in head-to-toe cooling and heat-relief product innovations that help improve performance and safety for anyone who works, plays or lives in the heat. MISSION’S goals extend far beyond providing comfort—aimed to revolutionize health, wellness, productivity, and performance in the face of heat challenges. MISSION is distributed nationwide in over 25,000 retail stores and online, and leads the market with patented and proprietary technologies.

MISSION is the founding partner of the National Heat Safety Coalition, a nonprofit organization seeking to improve safety and performance in the heat for workers in the United States. Along with scientists, researchers and industry leaders, the Coalition works with public and private partners to set guidelines and inform on Heat-Safety standards. For more information, visit mission.com and follow us @mission on Instagram.

About Topspin Consumer Partners

Topspin Consumer Partners is a Mamaroneck, NY-based private equity firm that makes investments in established, profitable, and fast-growing middle-market consumer businesses. The firm invests across a number of sub-verticals within consumer, including health & wellness, personal care, beauty, food & beverage, household goods, pet, and children’s products. The Topspin team has considerable operational expertise and collaborates with founder-owners and management teams to build businesses of varying stages and sizes. For more information, please visit topspincp.com.

Coop™ Sleep Goods and Comphy™ Merge to Bring Together the Industry Experts in Sleep

The Topspin Consumer Partners portfolio company creates one of the sleep space’s most comprehensive partnerships with shared mission to help people everywhere achieve a more comfortable night’s rest.

COSTA MESA, CA (July 28, 2023) – Coop Sleep Goods, a Topspin Consumer Partners portfolio company, has merged with Comphy, thus leveraging the complementary nature of their brand portfolios and offering the very best sleep experience possible for every type of sleeper. This partnership combines and expands the companies’ award-winning offerings of fully adjustable sleep products and luxurious comfort and feel linens. As partners, Coop and Comphy provide a combined offering of functional luxury – an unmatched proposition in fit, form and feel thus far.

Aligned in innovation and core values, Coop and Comphy are both family-founded companies, created to solve universal issues within the sleep industry – for Coop, offering comfort and support customization for consumers, and for Comphy, blending durability & sustainability with supreme softness. The new family of brands offers one seamless destination to design the perfect sleep environment from start to finish: personalize your sleep with Coop’s adjustable pillows and bedding options, complemented and enhanced by Comphy’s promise of luxurious comfort.

Coop Sleep Goods is the creator of innovative sleep solutions, including the top-rated pillow by Consumer Reports for four straight years. Created by sibling-team Jin and Kevin Chon, Coop was founded in 2013 following the fruitless search for a solution for Kevin’s severe sleep issues that stemmed from chronic neck and back pain. The brand designs high performance, adjustable sleep products that cater to each individual’s unique size, shape and sleep position, so that every person can rest comfortably and wake up feeling their best.

Founded in 2003, Comphy is the world’s leading luxury hotel and spa linen, beloved by global hospitality icons, such as The Ritz Carlton, Miraval and The Four Seasons for blending supreme softness with sustainability and durability. While working as a Spa Director, Founder Mia Richardson recognized an unmet need for luxury linens that could withstand the rigors of commercial use and laundering. Through years of meticulous research and development, she pioneered Comphy’s signature high performance linen. Upon launch, Comphy quickly became the leading hotel and spa linen brand, with an impressive 97% adoption among Forbes 5-Star rated properties.

By leveraging the unique strengths of these two exceptional brands, Coop and Comphy further cement their positions as industry leaders, while increasing their scale and driving future innovation. “The unwavering goal of Coop has been, from the start and above all, to improve the lives of as many people as possible through better sleep,” said Kevin Chon, Co-Founder of Coop Sleep Goods. “In Comphy, we have found a partner that shares our values and vision. Comphy is making it possible for us to continue to enable a seamless journey for customers, focused on delivering your personal best sleep.”  “We are excited and honored to partner with Coop Sleep Goods, a combination of two companies dedicated to creating the ultimate sleep possible and elevating the everyday,” said Mia Richardson, Founder of Comphy. “This is the beginning of a new and exciting journey – one that is also the culmination of a voyage of discovery that began nearly 30 years ago. This merger will allow us to deepen our reach in the sleep category and bring our products to more homes across the country.”

Topspin Consumer Partners Acquires Three Dog Bakery’s Consumer Products Division

MAMARONECK, NY and KANSAS CITY, MO, June 20, 2023 — Topspin Consumer Partners (“Topspin”), an operationally driven private equity firm focused on the consumer sector, today announced that the firm has acquired the consumer products division of Three Dog Bakery (“TDB” or the “Company”), the creator of humanized dog treats sold at traditional and online retailers. TDB’s existing management team will continue to lead the Company in their current roles. Financial terms of the transaction were not disclosed.

Based in Kansas City, Missouri, TDB is a leading manufacturer and marketer of branded, humanized dog treats whose product portfolio disrupted the indulgent dog treat category with real ingredients, fresh-baked aromas and texture, and innovative products, many of which are inspired by human snacks and cookies. TDB has achieved strong growth through its longstanding relationships with key retail partners and innovative products including Lick’n Crunch®, a sandwich crème cookie, Assort“Mutt” ® Trio, a soft baked cookie, and Quiche Bites™, a savory breakfast treat. TDB bakes many of its products in-house, enabling quick-to-market newness of soft-baked, aromatic treats as well as small batch runs of specialty items.

“Topspin has extensive experience building consumer brands and a strong network within the pet sector, making them the perfect partner as we enter our next phase of growth,” said Jerry Dear, President of Three Dog Bakery. “Pet parents are becoming increasingly aware of the importance of providing their best furry friends with more wholesome options, and we are confident that our unique product offering, which directly taps into pet humanization trends, is changing the way people think of dog treats. As the pet food industry continues to evolve, we will be well-positioned with Topspin’s support to expand our brand and increase our market share in the U.S.”

“We see enormous opportunity in the pet consumables sector, and are excited to partner with Three Dog Bakery, whose innovative products have generated an avid consumer following,” said Leigh Randall, Managing Partner at Topspin. “TDB’s management team has successfully scaled the Company through its product launches, established customer relationships, and thoughtful distribution expansion, and we look forward to partnering with the team to enter new categories and provide even more pet owners with unique, high-quality treats for their dogs.”

Lowenstein Sandler LLP served as legal advisor to Topspin.

Venus Williams Joins Topspin Consumer Partners as Newest Operating Partner

MAMARONECK, N.Y. – March 1, 2023 – Topspin Consumer Partners (“Topspin”), an operationally-driven private equity firm focused on the consumer sector, today announced the appointment of tennis champion and entrepreneur, Venus Williams, as its newest Operating Partner.  In this role, Venus will work closely with Topspin and its portfolio companies to broaden marketing strategies, gain brand exposure, and identify innovative ways of enhancing value, as well as help source new investment opportunities.

“Venus is not only one of the greatest athletes of all time, but she is also an established entrepreneur, investor, and philanthropist,” said Leigh Randall, Managing Partner of Topspin. “Having had the pleasure of getting to know Venus for some time through our Operating Partner, Josh Shaw, who has worked closely with Venus and her family for over a decade, all of us at Topspin have been impressed by her strong business acumen, competitive spirit, wellness expertise, and vast professional network. She will serve as an invaluable resource for our portfolio companies, and we look forward to working with her to identify new and exciting investment opportunities.”

As the founder of several innovative consumer brands and one of the most accomplished and inspiring women in the history of sports, Venus will leverage her collective experiences to enhance Topspin’s investment portfolio and pipeline. Businesses that Venus has founded include Happy Viking, a plant-based superfood nutrition company, lifestyle and activewear brand EleVen, and interior design firm V Starr. In May 2020, Venus partnered with Credo Beauty to debut an award-winning line of clean, mineral-based SPF products under the EleVen by Venus umbrella. Additionally, she currently serves as Chief Brand Officer to Asutra, a growing health, wellness, and beauty brand.

“What resonated with me most about Topspin was the team’s deep understanding of consumer investing and genuine desire to help entrepreneurs and visionaries reach their full potential,” said Venus. “I’ve learned so much about navigating the competitive consumer landscape from my own ventures, and strongly believe this is the perfect opportunity for me to leverage my expertise to add value – whether it be helping the firm’s portfolio companies improve their marketing efforts or identifying up-and-coming businesses to partner with. I’m excited to be working alongside such a talented group of investment professionals and advisors in this new role.” 

Topspin invests in fast-growing, branded consumer companies that are capturing market share through their differentiated offerings. The firm focuses on companies that sell consumer “essentials,” are leveraging digital marketing and e-commerce platforms to build brand exposure and expand distribution, and that benefit from the strong secular trends driven by consumers’ growing interest in health & wellness. Topspin partners with founders and executive leadership teams looking to transform their businesses into leading middle market companies, and works collaboratively with them to implement operational best practices, upgrade product development processes and capabilities, and enhance sales, distribution, and marketing strategies.

About Venus Williams

With 7 Grand Slam titles, 5 Wimbledon championships and 4 Olympic gold medals, tennis champion Venus Williams is arguably one of the most accomplished and inspiring women in the history of sports. In addition to her accolades on the court, Venus parlayed her fine-tuned business acumen with her healthy competitive spirit to launch several successful businesses. In 2002, Venus founded V Starr, a full-service commercial and residential design firm. Continuing with her love for design, Venus obtained an Associate of Science in Fashion Design and in 2012 she launched fashion-forward activewear and lifestyle brand, EleVen by Venus Williams. Her entrepreneurship in the health and wellness space additionally includes her plant-based protein company, Happy Viking. Venus recently served as Executive Producer on the Academy Award-winning Warner Brothers biopic King Richard, which detailed the influence her father and coach, Richard Williams, had on her childhood and careers as she became a tennis icon and changed the sport for generations to come. Throughout her career, Venus has been a steadfast advocate for equality. In 2007 it was her unwavering fight which led Wimbledon to award women players the same pay as their male counterparts and in 2021, she launched an awareness initiative called the #PrivilegeTax in conjunction with EleVen to bring attention to the wage inequality and unveiled a platform of resources for young women to get inspired and address the issue on a grassroots level. Venus is a graduate of Indiana University East where she received a BSC degree in Business Administration in 2015, and of The Art Institute of Fort Lauderdale where she received an Associate of Science in Fashion Design in 2007.

reCommerce, a Topspin Consumer Partners Portfolio Company, Acquires Firefly Buys

Deerfield Beach, FL (February 7, 2023) – reCommerce, a Topspin Consumer Partners portfolio company and global strategic partner to consumer brands selling through Amazon, has acquired Firefly Buys, a high-growth, full-service e-commerce accelerator and one of the largest North American Amazon sellers.

Established in 2006 by Ryan Flanegan, Ryan Kuelpman, and Jonathan Katz, Firefly Buys is a full‑service e-commerce accelerator.  The Company partners with brands to provide end-to-end supply chain management, listing optimization, and a proven formula for increasing product visibility and sales on Amazon. Firefly has grown rapidly by helping partners expand and optimize their sales through Amazon and other eCommerce marketplaces.

“We’re excited to welcome Firefly and their brand partners to reCommerce,” says Taylor Hamilton, reCommerce CEO. “As brands are increasingly seeing Amazon and other marketplaces as vital avenues for growth, our acquisition of Firefly and its service offering increases the value we provide to our brand partners.”

Firefly founder Ryan Flanegan commented, “We’ve been very impressed by the capabilities and professionalism of the reCommerce team. They bring the additional selling capabilities we were looking for and the ability to further accelerate sales and elevate brand image for our partners on Amazon. This was the perfect match for Firefly. We couldn’t be more pleased to join the reCommerce team.”

Japonesque acquires female-founded premium foot care brand Barefoot Scientist

SAN RAMON, CA (Aug. 16, 2022) — Japonesque, in partnership with Topspin Consumer Partners, has acquired the Barefoot Scientist brand. The acquisition reflects Japonesque’s continued investment in the fast growing, premium at-home beauty care space. Barefoot Scientist was established in January 2019 and has become an innovative force in premium foot care, making it easy to treat feet in the same specialized way that we care for the face, hair, and body, by combining science backed formulations with lifestyle friendly product design. The company offers a wide range of foot care treatments and tools which have expanded distribution across national retailers in addition to driving strong sales online.

The brand was founded by Dana Ward, who initially conceived the company’s award-winning innovation, PreHeels+ blister prevention spray after suffering from blisters while working long hours on red carpets in Hollywood. Several years of research and hundreds of formulations later, PreHeels+ became a viral sensation and led to the development of a full collection of scientifically advanced foot care products. To learn more please visit www.barefootscientist.com.

Simon Worraker, CEO of Japonesque, said, “We are delighted to welcome Dana and the Barefoot Scientist brand to our portfolio of female founded brands and look forward to growing this business together. There is enormous potential within the beauty & wellness space, but also in the performance sports arena.”  Dana commented, “I’m very proud of what we have achieved to date. It is exciting to consider the next phase of brand expansion leveraging Japonesque’s expertise and resources. To be able to bring happier, healthier feet to the world is a dream — and now we can get there even faster.” Stephen Parks, Partner of Topspin Consumer Partners, said, “We are excited to support Barefoot’s growth plan and believe that Japonesque’s impressive distribution network will help Dana expand the brand across the U.S. and internationally. We warmly welcome Dana and the brand to the Japonesque family.”